Yuridiana Alejandrina Diarte Valdez (Directora), Lizeth Abigail Figueroa Corral, Elsie Adelina Antonio Miranda, Juan Gabriel López Hernández, José Manuel Espinoza Becerra, Karla Isamar Bojórquez Guzmán, Ángel Antonio Colorado Rodríguez, Gustavo López Badilla, Alma Guadalupe Hernández Plata, Arturo García Medina, Francisco Lepe Hurtado, Alexis Gabriel Lozano López, David Romero Guzmán, Lesllie Viridiana Pérez García. Internal Marketing Analysis of Private Transportation Services in the Baja California State, Mexico. Case Study of the Uber and Didi Platforms. PUIRP [Internet]. 2026 Feb. 25 [cited 2026 Mar. 24];4(1):105-11. Available from: https://mail.puirp.com/index.php/research/article/view/160